About Us

Here at Gator Bait Tackle, we bring premium tackle at an affordable price. We’ve stood in huge outdoor stores with aisles and aisles of expensive fishing gear, guessing as to which might perform. Located in rural northern Michigan surrounded by inlands and great lakes we believe in challenging the status quo in everything we do, because outdoorsmen and women deserve smarter, better products at affordable prices. Our goal is to enable sporting enthusiasts to enjoy the great outdoors, resting confident that they will be at their top performance. We do this by developing fishing gear that blends traditional craftsmanship, attention to detail, and cutting-edge technology to achieve the greatest success.